{"title":"Bike Mudguards","description":"\u003cp\u003eThere are a variety of bike mudguards available today, however most of them appear to be large, cumbersome, fitted and unflattering. Bells and Whistles, the pick of NZ\u0026rsquo;s bike stores, introduce to you the world famous \u0026lsquo;Ass Saver\u0026rsquo;, an innovative bicycle mudguard designed in Sweden that has many advantages over the traditional mudguard.\u003cbr \/\u003e\u003cbr \/\u003eWith the Ass Saver mudguard you can attach or remove it less than 5 seconds. This bicycle mudguard is ideal for wet roads in preventing surface water from spraying up onto your backside. This product is hugely popular among road cyclists and fixie enthusiasts, in that it doesn\u0026rsquo;t spoil the look and feel of your bike. It is available in various colours and when you don\u0026rsquo;t need it, you can fold it in two and clip it to the underside of your seat. Another bicycle accessory from Bells and Whistles that is innovative, eye-catching and practical.\u003c\/p\u003e","products":[{"product_id":"plume-mudguard-coming-soon","title":"Plume Mudguard (coming soon)","description":"\u003cp\u003eThe Plume Mudguard is set to be one of the most popular and exciting bicycle accessories of 2014 and Bells and Whistles is proud to be New Zealand's stockists.\u003c\/p\u003e\n\u003cp\u003eMany plastic mudguards lose shape and with the Plume you have the welcomed convenience of being able to recoil your mudguard when you don't need it, removing the unwanted bulky look on your bicycle. It's build from tough materials and has been vigorously tested to ensure peak performance.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"\/\/www.youtube.com\/embed\/KCBGErYQ26U\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eThis innovative and quality product is about to go to production and should be available in July of this year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTHE STORY SO FAR\u003c\/strong\u003e\u003cbr \/\u003e\u003cbr \/\u003eAfter riding in London's wet streets, getting plastic mudguards stolen, or breaking them in conditions most people would consider tame, we decided something better needed to exist.  Plume is the result of years of uphill development, the support of thousands of cyclists from around the world on \u003ca href=\"http:\/\/www.kickstarter.com\/projects\/886290383\/plume-the-recoiling-bicycle-mudguard\"\u003eKickstarter.com\u003c\/a\u003e, and a group of British manufacturers who were brave (or blind) enough to work on a strange project with almost no money behind it at the start.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eThe Plume mudguard has been nominated for the Designs Of The Year Award by the London Design Museum. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eKeep an eye out for other exciting and innovative cycle accessories at Bells and Whistles.\u003c\/span\u003e\u003c\/p\u003e","brand":"Plume","offers":[{"title":"Default Title","offer_id":656903077,"sku":"","price":45.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/6984\/products\/368x469-Home-Page_Plume_2.gif?v=1396376893"}],"url":"http:\/\/www.bellsandwhistles.co.nz\/collections\/bike-mudguards.oembed","provider":"Bells and Whistles","version":"1.0","type":"link"}