{"product_id":"plume-mudguard-coming-soon","title":"Plume Mudguard (coming soon)","description":"\u003cp\u003eThe Plume Mudguard is set to be one of the most popular and exciting bicycle accessories of 2014 and Bells and Whistles is proud to be New Zealand's stockists.\u003c/p\u003e\n\u003cp\u003eMany plastic mudguards lose shape and with the Plume you have the welcomed convenience of being able to recoil your mudguard when you don't need it, removing the unwanted bulky look on your bicycle. It's build from tough materials and has been vigorously tested to ensure peak performance.\u003c/p\u003e\n\u003cp\u003e\u003ciframe src=\"//www.youtube.com/embed/KCBGErYQ26U\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" width=\"560\"\u003e\u003c/iframe\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eThis innovative and quality product is about to go to production and should be available in July of this year.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTHE STORY SO FAR\u003c/strong\u003e\u003cbr /\u003e\u003cbr /\u003eAfter riding in London's wet streets, getting plastic mudguards stolen, or breaking them in conditions most people would consider tame, we decided something better needed to exist.  Plume is the result of years of uphill development, the support of thousands of cyclists from around the world on \u003ca href=\"http://www.kickstarter.com/projects/886290383/plume-the-recoiling-bicycle-mudguard\"\u003eKickstarter.com\u003c/a\u003e, and a group of British manufacturers who were brave (or blind) enough to work on a strange project with almost no money behind it at the start.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eThe Plume mudguard has been nominated for the Designs Of The Year Award by the London Design Museum. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"st\"\u003eKeep an eye out for other exciting and innovative cycle accessories at Bells and Whistles.\u003c/span\u003e\u003c/p\u003e","brand":"Plume","offers":[{"title":"Default Title","offer_id":656903077,"sku":"","price":45.0,"currency_code":"NZD","in_stock":false,"quantity":0}],"thumbnail_url":"//cdn.shopify.com/s/files/1/0249/6984/products/368x469-Home-Page_Plume_2.gif?v=1396376893","url":"http://www.bellsandwhistles.co.nz/products/plume-mudguard-coming-soon","provider":"Bells and Whistles","version":"1.0","type":"link"}