About Us

We are an Urban Bicycle Accessories Store born from the wholesome love of cycling. Wanting to make your biking experience beautiful and fun. Whether your two wheels is used for transport or enjoyment our aim is to encourage you to get out there. It’s all about being kind to yourself and being kind to your environment. Run by Peta and Ryan who have a love for all things outdoors!



Ryan spent 12 seasons racing in Europe with teams including the development team of Lotto-Soudel and Champion System pro cycling. As Ryans cycling career began to wind down in 2015, he began dabbling in coaching which saw him coach Maddie Park to a world title in the team pursuit and bronze in the individual pursuit at the Junior world championships as well as Liam Cappel representing New Zealand at the prestigious Tour de L’abitibi in Canada. After taking a break from cycling to do his building apprenticeship and travel the world, Ryan decided 2019 was the year to fulfil his ambition to build up a business based on his love for cycling.

You will find him scouring the world for products you will love, need and enjoy. Or out on his bike.




Bought up on a Do Little Bike Seat Peta has a natural love for biking. Either hitting the sand on her beach cruiser or the tracks on her mountain bike. Her Dutch heritage ensures cycling is running through her veins.

Keeping it real and up to scratch Peta takes care of all the ground work associated with the online store. She's constantly on the look out for new products to give the Bells & Whistles fam a wider variety of awesome products for their bike rides!


Happy Biking!  

The Bells & Whistles Team